Tag Archive for Parle Products

Making consumer demand a priority, Parle Products brings back their favourite Rol.a.Cola

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By K Ashok Punatar Mobile: 09820746494 Email: ashokpunatar@gmail.com

Parle Products, India’s leading biscuits and confectionery manufacturer, today announced the relaunch of its most popular confectionery product Rol.a.Cola on the back of popular demand led by the social media buzz earlier this year. Priced at INR 5 and INR 20, Rol.a.Cola will not only make its way back into Parle’s other iconic product line-up but also mark one of the biggest brands moves in Indian FMCG in the recent past. Read more

Parle Products Ltd. ties-up with the 11th Standard Chartered Mumbai Marathon

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By K Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

Parle Products has proudly announced its association with the 11th edition of the Standard Chartered Mumbai Marathon. Parle Products have come on board as the official refreshments provider for the run on 19th January, 2014. With over 39,000 participants each year, the Standard Chartered Mumbai Marathon is the city’s most awaited annual sporting and social event.

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Parle Biscuit Meets Tom and Jerry

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By K. Ashwin Mob: 00919920183006 E-mail: indianshowbusiness@gmail.com

The Indian biscuit industry is set to witness a new innovation as two of the world’s most iconic brands come together to offer a product never seen before in the market. Parle Products, India’s largest biscuit manufacturer, has joined hands with Warner Bros. Consumer Products to introduce a biscuit range with Warner Bros.’ beloved animated characters Tom and Jerry, that have entertained many generations. For Mumbai-based licensing enterprise, Dream Theatre Pvt. Ltd, this ranks among its top merchandising quests.

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